Marketing · Finance · AI
Making the
complex clear.
The person who understands how money, products, and attention work — and makes it clear for everyone else.
Insider perspective,
outsider thinking.
Why do some brands live rent-free in our heads — and how do they pay to be there? That question pulled me into marketing. Now I get to answer it at Charles Schwab, where I work on campaigns that reach millions of investors and advisors across the country.
My day-to-day sits at the intersection of financial services, data, and marketing strategy — building operations that move faster and reach further.
Before Schwab, I spent 3+ years in Miami's agency world — running paid media, content strategy, and influencer programs for brands across B2B and B2C.
Bilingual (English/Spanish). Miami-raised, FIU alum. Always up for a conversation about marketing strategy, financial services, or what makes a brand stick.
Resume
A scroll-driven journey through my career — from current work to certifications and skills.
Tools I use
A curated set of tools that power my workflows across marketing, analysis, and AI productivity.
Claude
Writing, analysis, and building systems
ChatGPT
Research and brainstorming
Cursor
AI-powered code editor
Google Analytics
Data and performance tracking
Networking and content distribution
Figma
Visual content creation
Canva
Quick graphics and social visuals
Notion
Knowledge management and planning
GitHub
Code hosting and version control
Selected work.
Case studies and data-driven analysis — each piece demonstrates how I think about business, marketing, and technology.
LinkedIn Post Generator
An AI-powered tool that turns any idea into a LinkedIn post using proven content frameworks — then teaches you why it works with inline highlights and STEPPS scoring.
How America Spends $77,280
An interactive data visualization transforming the 2023 BLS Consumer Expenditure Survey from a 200-page government PDF into an engaging, explorable experience.
Let's start a
conversation.
Whether it's marketing strategy, financial services, or AI — I'm always down to connect and trade ideas.