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AEO Scorer, Benchmark and Methodology

The rubric we score against, plus the public corpus of brand blog posts we used to calibrate it. Everything is reproducible.

TL;DR: We scored 50 brand blog posts against a 6-dimension, 100-point rubric built around how Google AIO, ChatGPT, and Perplexity decide what to cite. The corpus average is 44.4/100, and 70 is the threshold where citation probability rises meaningfully.

How do we score across 6 dimensions for 100 points?

Each post is graded against six dimensions that map to how Google AIO, ChatGPT, Perplexity, and Bing actually pick what they cite.

Dimension Weight What it checks
Authority and E-E-A-T 30 pts Visible byline, external citations, original data, and JSON-LD structured markup that proves who wrote it.
Entity Specificity 20 pts Named entities, numeric depth, and concrete citations rather than vague nouns.
Structural Extractability 20 pts TL;DR up top, scannable bullets, real tables, and schema that a model can lift cleanly.
Q-Subheadings 10 pts Question-form headings that match the actual queries users type.
Semantic Clarity 10 pts Answer-first openers, low jargon, no hedging language.
Freshness 10 pts Recency signals, updated timestamps, and current-year statistics.

Anti-gaming cap. If a draft trips 2 or more stuffing patterns, the total is capped at 60 regardless of dimension scores.

Letter grades. A is 90 and above, B is 80 to 89, C is 70 to 79, D is 60 to 69, F is below 60.

A seventh dimension, Voice and Brand Match, exists in the internal skill but is dropped for public-tool comparison so scores stay apples to apples.

Why does this rubric predict citation probability?

Large language models pull from pages they can parse confidently, attribute clearly, and present to a user without embarrassment. Each dimension maps directly to one of those three requirements.

Authority and E-E-A-T (30 pts) is the highest-weighted dimension because AI engines have to justify their citations. A visible byline, external links to authoritative sources, original data, and JSON-LD structured markup all serve as machine-readable proof of credibility. Pages that omit even one of these signals drop significantly in retrieval ranking.

Entity Specificity (20 pts) separates pages that mention "AI tools" from pages that name specific products, include version numbers, and cite named studies. Vague nouns are hard for a model to anchor. Concrete named entities are easy to extract and quote.

Structural Extractability (20 pts) is what makes a page citable rather than merely findable. A TL;DR at the top gives a model a ready-made answer. Scannable bullets and real tables let it lift structured data without paraphrasing. Schema markup confirms the page type, author, and publication date in a format every major AI crawler reads.

Q-Subheadings (10 pts) align page structure with the queries users actually type. When a heading matches a natural-language question, the content beneath it becomes a candidate answer for that specific query. Pages with zero question-form headings lose this signal entirely, which is why so many otherwise solid posts score in the 30-to-50 range.

Semantic Clarity (10 pts) penalizes hedging language, unexplained jargon, and paragraph-first openers. AI engines prefer pages that lead with the answer and explain the reasoning after, not before. Every "it depends" and every buried conclusion is a point lost.

Freshness (10 pts) rewards recency signals: updated timestamps, current-year statistics, and in-text references to recent events. A page that was excellent in 2023 but has no freshness indicators scores lower than a comparable 2026 post because AI engines actively filter for up-to-date information on fast-moving topics.

The 70-point threshold we publish as the citation target comes from calibrating this rubric against the 50-entry corpus below. Posts scoring 70 or above appeared in AI-sourced answer panels at a meaningfully higher rate than posts below that line. It is not an absolute guarantee, but it is the best single-number proxy we have found for "this page is AI-citation-ready."

Which sites are in the corpus?

50 brand blog posts scored on the rubric above, average score 44.4. Click any column header to sort.

Domain Industry Score Grade Date
bankrate.com Financial Comparison 80 B 2026-05-06
investopedia.com Finance Education 71 C 2026-05-06
nerdwallet.com Personal Finance 70 C 2026-05-06
fool.com Investing Media 69 D 2026-05-06
hootsuite.com SMB SaaS 67 D 2026-05-06
cloudflare.com Infrastructure/CDN 65 D 2026-05-06
semrush.com SEO/MarTech 59 F 2026-05-06
mckinsey.com Management Consulting 59 F 2026-05-06
sofi.com Digital Banking 58 F 2026-05-06
buffer.com SMB SaaS 57 F 2026-05-06
google.com Marketing Insights 57 F 2026-05-06
clickup.com Project Management 55 F 2026-05-06
squareup.com Payments/Fintech 55 F 2026-05-06
onepeloton.com Fitness Tech 55 F 2026-05-06
datadoghq.com Observability/DevOps 52 F 2026-05-06
robinhood.com Investing Platform 52 F 2026-05-06
nike.com Consumer Brand 52 F 2026-05-06
ahrefs.com SEO/MarTech 50 F 2026-05-06
figma.com Design SaaS 50 F 2026-05-06
monday.com Project Management 50 F 2026-05-06
webflow.com Website Builder 50 F 2026-05-06
hubspot.com MarTech 48 F 2026-05-06
zendesk.com Customer Service SaaS 48 F 2026-05-06
brex.com Corporate Cards/Fintech 48 F 2026-05-06
stripe.com Fintech 47 F 2026-05-06
twilio.com Developer Platform 47 F 2026-05-06
wealthsimple.com Investing Platform 47 F 2026-05-06
shopify.com E-commerce Platform 46 F 2026-05-06
duolingo.com Education Tech 46 F 2026-05-06
zapier.com SMB SaaS 42 F 2026-05-06
airbnb.com Travel/Hospitality 42 F 2026-05-06
paypal.com Digital Payments 41 F 2026-05-06
asana.com Project Management 40 F 2026-05-06
spotify.com Music/Streaming 40 F 2026-05-06
canva.com Design SaaS 39 F 2026-05-06
linear.app Dev SaaS 37 F 2026-05-06
atlassian.com Enterprise SaaS 36 F 2026-05-06
miro.com Collab SaaS 33 F 2026-05-06
salesforce.com Enterprise 33 F 2026-05-06
intercom.com B2B SaaS 30 F 2026-05-06
hbr.org Business Media 30 F 2026-05-06
patagonia.com Outdoor/Sustainability 29 F 2026-05-06
marketingprofs.com B2B Media 27 F 2026-05-06
notion.com PLG SaaS 25 F 2026-05-06
mailchimp.com SMB SaaS 22 F 2026-05-06
gong.io B2B SaaS 21 F 2026-05-06
klaviyo.com MarTech 14 F 2026-05-06
drift.com B2B SaaS 10 F 2026-05-06
glossier.com Beauty DTC 10 F 2026-05-06
contentmarketinginstitute.com B2B Media 8 F 2026-05-06

Rubric version: locked-brackets-v2, explicit sub-score brackets, zero interpretive slack. Scored 2026-05-06.